The Power of Words in the Marketplace

In January 2025, I attended a weekend retreat mastermind for advanced copywriting. Let me tell you—it was the most incredible, powerful experience. As someone who isn't a big social butterfly, I was surprised by how easy it was to connect with the people there. The weekend was packed with golden nuggets of knowledge that I knew would help me grow as a copywriter. When I got back home, I had one clear goal: to be more intentional with my words.

Fast forward a few weeks into February—I signed up for an additional copywriting course focused on creating and honing a sense of urgency in sales copy. Between the mastermind retreat and this new course, I decided to run a little experiment.

I had a few items listed on Facebook Marketplace, but two, in particular, stood out:

• A truck that had been sitting unsold since October 2024.

• A vintage John Deere pedal tractor that I knew had potential but needed the right words to command a higher price.

I tweaked the verbiage on both listings, applying the principles I had just learned. The results? I made $5,000 cash that week. Cash in my wallet, cash. It was a great feeling, but it still shocked me.

The truck that had been stagnant for months—gone. The pedal tractor? Sold at a premium price.

That experience reinforced something I already knew deep down: the way we present our offers matters. The right words can turn a “maybe” into a “yes.” They can create desire, urgency, and action.

If you're in business—whether you're selling products, services, or even just trying to grab attention online—copywriting isn’t just a skill. It’s a game-changer.

If you want to learn how to leverage the power of words to increase sales and conversions, reach out! Copywriting might just be the missing piece to taking your business to the next level.