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The Art of the Soft Pitch: Selling on IG & FB Without Being Annoying

Let’s be real—nobody likes being hit with a “Hey girl, wanna join my team?” message out of nowhere. That’s not selling, that’s begging. And its gross. Just no. Nope. The real magic? Soft pitching. Soft pitching is selling without making it feel like selling. It’s about warming people up, sparking interest, and letting them come to you—especially on platforms like Instagram and Facebook. Let’s break down how to pitch without being pushy and actually get people sliding into your DMs.

3/18/20252 min read

1. Build Trust Before You Pitch

Would you buy something from a stranger who randomly messaged you? Nope. And neither will your audience. Even if you feel dead inside, if we want sales, we need to nurture and engage our community. So many people think just putting out ads will get you sales, maybe 50 years ago....

Before you even think about selling, make sure you’re:
✅ Showing up consistently (posting stories, reels, engaging)
✅ Offering value (tips, behind-the-scenes, relatable content)
✅ Engaging with others (liking, commenting, actually talking to people)

People buy from people they trust—so focus on connection before conversion.

2. Tease, Don’t Sell

Soft pitching is like fishing—throw out the bait and let them bite.

🚫 Wrong: “Hey! I’m selling this new product—wanna buy?”
✅ Right: “Just sent out three orders today—y’all are loving this! Should I restock?”

Give them a reason to be curious. Some easy ways to do this:
🔹 Share results: “This saved me so much time! Who else needs this?”
🔹 Post behind-the-scenes: “Packing up orders—thank you all for the love!”
🔹 Use polls: “Thinking about launching [product/service]—who wants first dibs?”

The goal? Get people asking questions. If they ask, they’re already interested.

3. Use Stories to Sell (Without Selling)

Instagram and Facebook Stories are gold for soft pitching. Why? Because they feel personal, casual, and disappear in 24 hours—so people pay attention.

Here’s a simple Story sequence to pitch without being pushy:

✅ Day 1: Show the problem (without selling).

“Ugh, I used to waste HOURS on [problem].”

✅ Day 2: Tease the solution.

“Finally found a fix for this. Game changer!”

✅ Day 3: Show your product/service in action.

“This is what I use now—it’s a lifesaver!”

✅ Day 4: Call to action (without pressure).

“I get so many DMs about this—want the link? Just reply ‘info’!”

Easy. Natural. No pressure.

4. Post With Purpose (Caption Soft Pitches)

Every post you make should lead somewhere. Whether it’s building trust, educating, or softly pitching—your content should do something for your business.

🔹 Storytelling Post:

“I remember struggling with [problem] until I found [solution]. Now I can’t go without it! Who else can relate?”
🔹 Results Post:
“Shoutout to [client/customer] who just [achieved X]! Love seeing these wins.”
🔹 Engagement Post:
“Who here struggles with [problem]? I used to, but now I do [solution].”

Your post doesn’t have to scream “BUY NOW.” It just needs to make people think, “Huh, maybe I need that.”

5. Let Them Come to You

Hard selling feels like chasing. Soft pitching makes people feel like it was their idea to buy.

When people ask for info, they’re already sold—they just need that final nudge.

🚫 Wrong: “Hey, wanna buy this?”
✅ Right: “DM me if you want details—no pressure!”

No pressure = more sales.

Final Thoughts: Selling Without Being Salesy

Soft pitching is all about warming people up, sparking curiosity, and making it easy for them to buy.

✅ Build trust first
✅ Tease, don’t push
✅ Use Stories to sell naturally
✅ Post with purpose
✅ Let them come to you

Master this, and your DMs will start looking less like “ghost town” and more like cha-ching! 💰(that's the goal, isn't it???)

Want help crafting the perfect soft pitch? Let’s chat. 😉