Sell or Be Sold: Simple Selling Principles Anyone Can Use

1. Believe in What You’re Selling

If you don’t believe in your product and/or service, why should anyone else? Confidence is contagious. When you know what you’re offering is valuable, your energy shifts—and people pick up on it.

🚫 Wrong: “Uh, yeah, I think this could help you.”
✅ Right: “This will solve your problem, and here’s why.”

People buy certainty. Sell with conviction.

2. Sell the Solution, Not the Thing

Nobody cares about the details—they care about what’s in it for them. Make it crystal clear.

🚫 Wrong: “We offer social media management.”
✅ Right: “We help businesses get more customers from social media—without the headache of doing it yourself.”

🚫 Wrong: “Buy this fitness program.”
✅ Right: “Get stronger, leaner, and feel better in just 30 minutes a day.”

The product is just the tool—the result is what they want.

3. Follow Up Like Your Business Depends on It (Because It Does)

Most sales don’t happen on the first interaction. People need reminders. Follow up, check in, and stay on their radar.

🔹 “Hey, just wanted to see if you had any questions!”
🔹 “Spots are filling up fast—don’t miss out!”
🔹 “Still interested? I’d love to help you make this happen.”

If you give up after one message, you’re losing sales to the person who follows up better.

4. Remove the Risk (Make It Easy to Say Yes)

People hesitate when they feel unsure. Make their decision a no-brainer.

🔹 Money-back guarantees
🔹 Limited-time bonuses
🔹 Testimonials from happy customers

🚫 Wrong: “Sign up today.”
✅ Right: “Try it risk-free for 30 days—if you don’t love it, you don’t pay.”

No risk = more sales.

5. Always Be Closing (Even Casually)

Selling isn’t about pressure—it’s about moving people forward.

🔹 “Sounds like this is exactly what you need—want to lock in your spot?”
🔹 “You ready to move forward? Let’s make it happen.”
🔹 “Here’s the link—grab yours before the deal’s gone.”

Don’t leave things open-ended. Give them the next step. You own the narrative, the cards are yours, again - the offer has to be good...so good they'd be foolish to say no.

Bottom Line: Sell With Confidence

Selling isn’t about being pushy—it’s about helping. If you have something valuable, it’s your job to show people why they need it.

So go out there, sell like you mean it, and remember: if you’re not selling, someone else is. 😉