Organic Instagram (IG) Marketing: How to Be Seen Without Being Spammy

Step 1:
Go Where Your People Are (Yes, There’s a Group for That)

Instagram might not have “groups” like Facebook, but there are tight-knit communities, hashtags, and follower clusters that act just like them.

✅ Start by finding:

• Creators or small businesses in your niche or area (don't know niche? your specific solution to a problem, lawn & garden equipment care) aka 'industry'

• Hashtags your ideal audience would actually use (keep it specific: #WisconsinMakers > #handmade)

• Local markets, farmer’s markets, or networking hubs with a solid IG presence

Think of it like showing up at the farmers market every Saturday—not just to sell your stuff, but to wave at your neighbor, chat with a few booths down, and let people see you’re around.

Step 2:
Use the “Sprinkle” Technique 🌱

No Jerry, this is isn't a 'if you sprinkle when you tinkle ordeal' This one’s simple but super effective:
Sprinkle some attention across Instagram like you're watering a few neighborly gardens.

🔹 Like 3–5 posts from people you'd love to connect with
🔹 Leave a thoughtful comment or two (not just “cute!”—say something real)
🔹 Reply to a story with a friendly message or reaction

It’s not spammy—it’s being social on social media.
And bonus: your name pops up in their notifications and on their followers’ feeds. It’s like tapping on someone’s shoulder and saying, “Hey there, I’m here too.”

🚫 This is NOT:

• Cold pitching in DMs

• Leaving weird “collab?” comments

• Following/unfollowing to get attention

✅ This IS:

• Being a kind, curious, and consistent presence

• Letting people see you care about the community you’re trying to serve

Step 3:
Show Up On Your Own Page

Now that people are trickling over to your profile from the sprinkle trail, make sure your content is doing its job.

📌 Pin your best posts
🎥 Share behind-the-scenes and day-to-day realness
📝 Write captions that sound like you—not a robot
📢 Talk about your offers clearly (but casually!)

Remember: people won’t dig through your page to “figure out” what you do. You gotta tell ‘em!

Step 4:
Keep it Midwest Nice (and Consistent)

Building your IG organically isn’t about overnight growth—it’s about steady trust-building.

Think of it like farming. You plant the seeds (sprinkle), water them (engage), and tend to your plot (post consistently). Before you know it—boom—your brand’s blooming. 🌾

Final Thought:
Visibility > Virality

You don’t need to go viral—you just need to show up where your people are, in a way that makes them feel like, “Hey, I like them.”

So go ahead—sprinkle that attention, wave across the virtual room, and let your presence speak for itself. It’s the long game, but it works.

And hey, if you ever need help figuring out what to say or how to say it—I’ve got you. Let’s grow this thing together. 🌽😉