If You Don’t Have a Sales Funnel, You Don’t Have a Business

Let's cut right to it, shall we? What’s the #1 focus of any business? Sales. Period. End of story. If you ain’t selling, you ain’t got a business—you’ve got a very expensive hobby. Don't know what to focus on? I've told people if you don't know what to work on, what is revenue generating? Start there.

Now, if you’re thinking, “I don’t need a fancy ‘sales funnel’—I just need more customers,” well, friend, those two things are the same dang thing. A sales funnel is just a structured way to turn strangers into buyers, and buyers into repeat customers. And if you don’t have one? You’re leaving money on the table.

So, let’s break this down—quick, simple, and straight to the point, and don't worry. Its all words you can understand.

What the Heck is a Sales Funnel?

A sales funnel is just a fancy term for the process people go through before they give you money.

Think of it like ice fishing:

• First, you gotta attract the fish (marketing).

• Then, you bait the hook (offer something they actually want).

• Finally, you reel ‘em in (make the sale).

If your “funnel” is just hoping people magically show up and buy, well, that’s not a funnel—that’s wishful thinking. If you're not going to take this seriously, just leave this page now.

The Simple 4-Step Sales Funnel

1. The Bait (AKA Your Offer)

People don’t want products—they want solutions. The offer is what makes them say, “Well heck, I need that!”

🚫 Wrong: “We sell website design.”
✅ Right: “We build websites that print money while you sleep—launch in 7 days or less!”

You’re not selling things, you’re selling outcomes. Make it clear, make it irresistible.

2. The Hook (Make It a No-Brainer)

Now, you gotta make it so good, they’d feel dumb saying no. Hormozi calls this a “Grand Slam Offer”—an offer that’s so valuable, people almost feel guilty not taking it.

🔹 Add urgency: “Only 5 spots left this month.”
🔹 Remove risk: “100% money-back guarantee if you don’t love it.”
🔹 Stack the value: “Get X, Y, and Z—all for one simple price.”

You want them thinking, “I’d be crazy NOT to take this.”

3. The Net (Get ‘Em In the Funnel)

A funnel isn’t just a website—it’s the process of moving people closer to a sale.

• Ads? Direct them to a simple landing page.

• Social media? Tell them where to go next.

• Word of mouth? Make sure you have an easy way to contact you.

Don’t make them think—make it effortless.

🚫 Wrong: “DM me if you’re interested.”
✅ Right: “Click the link, sign up in 60 seconds, and let’s get started.”

4. The Close (Take Their Money Already)

You’ve got their attention, they want the thing—now make the sale easy. Stupid easy.

🔹 Simple checkout process (no one wants to click 14 buttons).
🔹 Follow up (because people get distracted).
🔹 Keep selling (upsells, repeat buyers, referrals).

A good sales funnel doesn’t just get one sale—it keeps customers coming back.

So, Do You Have a Sales Funnel?

If your “strategy” is hoping people show up and buy, you need to fix that. NOW. The good news? It’s not complicated—just focus on:
✅ A killer offer
✅ A no-brainer deal
✅ A clear, easy way to buy
✅ Following up for more sales

That’s it. That’s the game. Go set it up and start making more money.

Need help? Shoot me a message—because if your business isn’t selling, we’ve got work to do. 😉