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FB Group Gold: How to Grow Your Business, Organically

Let’s talk about the most underrated marketing tool for small businesses: Facebook groups. Now, before you roll your eyes and say, “Ain’t nobody reading posts in there anymore,”—hear me out. Local group pages are like the town square of the internet. People still gather there, they just do it from their couches. Whether it’s “Green Bay Garage Sales” or “Shop Local Wisconsin”, these groups are packed with people who live nearby, support local businesses, and are just waiting for something to catch their eye.

3/28/20252 min read

**Why Local Groups Matter (A Lot)**

✔ They’re full of warm leads.
These are folks who are already looking for things to buy, places to eat, or services to use—and they want to keep it local.

✔ They trust local voices.
When someone in the group says “Hey, this bakery is amazing,” 50 people suddenly want cinnamon rolls.

✔ You can build community, not just make a sale.
This isn’t about dropping a flyer and ghosting. It’s about being part of the conversation. You show up enough, people remember you.

How to Use Facebook Groups Without Being THAT Person

Before anything, check the group rules. Some allow business posts daily, some just on certain days. Don’t be the one who gets booted for blasting a promo.

✅ Here’s what to do instead:

1. Post with heart, not just hustle

Instead of: “Buy my candles! $12 each!”
Try: “Just finished pouring this cozy blend for fall! Smells like apple crisp & fresh air 🍂 — who else
loves a good Midwest autumn scent?”

Tell a story. Ask a question. Be a human. Honestly, that's what the people want.

2. Respond to others (even if it’s not about you)

If someone asks for a good local service and it’s not your thing—recommend someone else.
People remember kindness. And when your offer is a match? Show up with a helpful, non-pushy reply.

3. Celebrate local wins

Shout out other small businesses. Share about local events you’re excited for. Cheer people on.
You’re not just growing your brand—you’re becoming part of the community fabric.

Nurture, Don’t Just Sell

Think long game:
🔹 Offer helpful tips
🔹 Answer questions related to your industry
🔹 Share sneak peeks, new launches, or behind-the-scenes moments

And when folks comment, reply! Start conversations. Be friendly. Midwest nice, always.

Over time, your business becomes the one people tag when someone asks, “Hey, do you know anyone who does this?”

Bottom Line:
Be a Neighbor, Not a Billboard

Facebook groups aren’t just a place to sell—they’re a place to connect.
When you give before you ask, and show up like a regular at the local diner, folks notice.

Your business isn’t “just a business”—it’s part of your town, your community, and your neighbor’s life. So show up with care, consistency, and the occasional dad joke if you’ve got one. 😉

Need help crafting posts that feel natural and still get results? Let’s brainstorm together—first round of ideas is on me. ☕️